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2025.08.14
Cliff Miller, Business Development Manager, Hanwha Vision AmericaJamel Djebari, Vice President, France, Hanwha Vision Europe
For luxury retailers, every detail matters – from the sophistication of entryways, the beauty of showroom merchandise displays, to the reliability of its security solutions. A store’s atmosphere must clearly exemplify a premium lifestyle brand and a unique shopping experience.
This means that when developing surveillance solutions, security shouldn’t be the sole focus; aesthetics must also be a key consideration. Research shows that for luxury retailers, employing traditional security measures, such as highly-visible cameras, uniformed guards, or locked cases, will help reduce theft, but also – most assuredly – help stop sales.
In fact, more than 70% of luxury shoppers report interpreting heavy security as a red flag. A sign that the store or brand doesn’t trust its clientele or employees. And, nearly 50% will respond by taking their business elsewhere.
So, while installing highly visible cameras and accepting an aesthetic trade-off is something mass merchants gladly accept and pursue – Luxury retailers can’t.
Many renowned luxury retailers choose Hanwha Vision technologies to safeguard their valuable merchandise, employees, and customers.
The company’s AI surveillance cameras, IP audio solutions, and Video Management Systems (VMS) are highly-valued by security professionals for their ability to enhance safety and reduce the risk of product “shrinkage.”
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Beyond security, these solutions are also effective tools for other corporate functions, including:
With high-value merchandise that can be quickly resold, luxury retailers will always face significant threats from external and internal sources.
Dishonest employees might attempt to steal items or commit credit card fraud. They may offer unauthorized discounts or give free items to friends or family – an act known as “sweethearting.”
Common external threats include one-off smash and grab crimes and more sophisticated organized retail crime (ORC). Usually, ORC efforts include groups of people creating distractions to steal expensive items or pursue fraudulent transactions with fake identities and/or credit cards.
To strike the proper balance of security needs and aesthetic considerations, Hanwha Vision’s QND-8011 minidomes and AI-enabled QNF-9010 fisheye cameras are excellent choices. Extremely compact, they offer exceptional image quality and can be easily recessed into ceilings or positioned in other discrete locations.
Both models provide significant advantages for luxury retailers:
By combining these discreet cameras with Hanwha Vision offerings for Cloud, IP audio, and its Wisenet Video Management System (VMS), luxury retailers can establish a robust security framework that eliminates blind spots.
Restricting access to sensitive areas with high-value inventory and proprietary information is essential. A popular choice among luxury retailers for backroom locations, such as storage areas or warehouses, is the Hanwha VisionTNV-C8011RW wall mount camera.
Most luxury retailers operate in upscale shopping malls or prime locations that attract affluent customers – think New York City’s Fifth Avenue, London’s Bond Street, or Rodeo Drive in California.
Consequently, the duty of securing parking lots or front entrances typically falls on the retail location operators or owners.
However, for luxury retailers that own and operate their own facilities, Hanwha Vision’s PNM-C16013RVQ, an AI-enabled mini multi-directional camera, or Hanwha Vision’s PNM-C12083RVD, a vandal-rated outdoor network camera featuring two channels with AI & IR in a dome form factor, are excellent options.
For larger parking lots, there are a number of valuable Hanwha Vision options, like our cameras with AI analytics for License Plate Recognition (LPR), and our Q Series fixed cameras.
The Q series fixed capture high-quality images over long distances with a narrow field of view (FOV), making them ideal for securing outdoor spaces around building perimeters where long-range surveillance is crucial. These cameras excel at capturing high-quality images over long distances with a narrow field of view, making them ideal for securing outdoor spaces around building perimeters where long-range surveillance is crucial.
Hanwha Vision’s diverse range of AI-enabled cameras, and open platform approach can enhance operational efficiency and reduce costs.
Here are some ways that retail and other sectors utilize AI surveillance beyond security:
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There are numerous companies within the Hanwha Vision STEP Partner Program that have proven track records of success in serving luxury retailers.
They change the strikethrough word to “offer” the expertise to install, maintain, and optimize Hanwha Vision’s solutions, including the latest AI and cloud innovations, integrating them seamlessly with existing security frameworks.
And, equally important, these firms understand exactly how to balance security, aesthetics, and consumer expectations when devising surveillance solutions.
Because in luxury retail, every detail matters.
QND-8011
QNF-9010
TNV-C8011RW
PNM-C16013RVQ
PNM-C12083RVD
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Hanwha Vision is the leader in global video surveillance with the world's best optical design / manufacturing technology and image processing technology focusing on video surveillance business for 30 years since 1990.
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