Hanwha Techwin Europe has appointed Michael Larsen as its Country Manager for the Benelux and Nordic regions.

Michael is a seasoned sales professional with an impressive track record of devising successful business development strategies. Prior to joining Hanwha Techwin Europe, he was the Sales Director for 7 years of Nokas, a leading provider of security and cash handling services.

As Country Manager for the two regions, Michael will have the opportunity to capitalise on his extensive knowledge of local market conditions to develop and implement sales strategies that reflect the requirements of customers in the region.

“I am excited to have this opportunity to progress my career within the security industry with a company which has an enviable reputation for producing products and solutions that are ultra-reliable and offer true value in terms of their price/performance ratio,” said Michael.

“Equally important, I am impressed with Hanwha Techwin’s commitment to continually invest in order to take advantage of emerging new technologies. The new Wisenet7 chipset, which delivers a significant increase in image processing power, as well as enhanced protection from cyberattacks, is an excellent example of this.”

Michael’s appointment coincides with the launch of a long list of new Wisenet products, including feature-rich PTZ, multi-directional and panoramic cameras. Hanwha Techwin has also recently introduced 4K Wisenet P AI cameras equipped with Deep Learning AI video analytics and Wisenet X NVRs which provide the opportunity for businesses to take full advantage of the meta-data captured by Wisenet AI cameras.

“The Benelux and Nordic countries are important target markets for us. We are therefore very pleased to have been able to recruit someone of Michael’s calibre to help us build on the success we have already achieved in the region,” said Jeff (Chae Won) Lee, Managing Director of Hanwha Techwin Europe. “In addition to working closely with our business partners to help them grow their sales of Wisenet products and solutions, Michael will also ensure we continue to offer all our customers the highest possible levels of pre and post-sales support.”

Michael Larsen can be reached by telephone: +45 30 30 00 10 or by email: m.larsen@hanwha.com