{"id":1634205,"date":"2025-06-19T09:33:35","date_gmt":"2025-06-19T00:33:35","guid":{"rendered":"https:\/\/www.hanwhavision.com\/?post_type=hws_case_study&#038;p=1634205"},"modified":"2025-06-19T09:39:37","modified_gmt":"2025-06-19T00:39:37","slug":"altitude-cannabis-dispensary-reaches-new-surveillance-heights-with-hanwha-vision","status":"publish","type":"hws_case_study","link":"https:\/\/www.hanwhavision.com\/en\/solutions\/case-study\/1634205\/","title":{"rendered":"Altitude Cannabis Dispensary Reaches New Surveillance Heights with Hanwha Vision"},"content":{"rendered":"\n<div class=\"wp-article-quote-block\">\n\t\t<h3 class=\"quote-body\">\u201cWhat I like about <span class=\"hwFont\">Hanwha Vision<\/span> is they&#8217;re always innovating. They look at what the industry needs and then they respond to those needs, whether it&#8217;s AI, camera coverage, or analytics.\u201d<\/h3>\n\t\t\n\t\t<div class=\"quote-by p3\">\n\t\t\t\t<div class=\"name\">Tony Gallo<\/div>\n\t\t\n\t\t\t\t<div class=\"company\">Managing Partner at Sapphire Risk<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/hanwhavisionamerica.com\/wp-content\/uploads\/2025\/05\/CA_27_Altitude-Cannabis_v2-1.jpg\" alt=\"\" class=\"wp-image-39787\" style=\"object-fit:cover\"\/><\/figure><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Altitude, a cannabis dispensary in South Tom\u2019s River, N.J., has drawn a steady stream of customers since opening its doors in January 2025. The retailer is managing its booming business with <span class=\"hwFont\">Hanwha Vision<\/span> intelligent surveillance technologies, keeping customers and employees safe while also navigating the complex landscape of the cannabis industry.<\/p>\n\n\n\n<p>Security is a critical concern for cannabis businesses due to the high value of its product and a reliance on cash transactions. Operators like Altitude recognize the importance of video surveillance capabilities supporting remote access, integration with point-of-sale systems, and advanced analytics.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Altitude Dispensary   |   Hanwha Customer Stories\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2ZvOu8iGFpY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In addition to store security, cannabis regulatory requirements vary widely across different states, presenting a challenge for cannabis businesses operating in multiple areas.<\/p>\n\n\n\n<p>Working with Sapphire Risk Advisory Group, Altitude chose a diverse mix of <span class=\"hwFont\">Hanwha Vision<\/span> cameras equipped with AI-driven advanced analytics, supported by <span class=\"hwFont\">Hanwha Vision<\/span>\u2019s Wisenet WAVE Video Management System.<\/p>\n\n\n\n<p>\u201cThis is a high-risk retail business, involving a large amount of cash and a desirable piece of merchandise,\u201d said Tony Gallo, managing partner at Sapphire. \u201cWhat I like about <span class=\"hwFont\">Hanwha Vision<\/span> is they&#8217;re always innovating. They look at what the industry needs and then they respond to those needs, whether it&#8217;s AI, camera coverage, or analytics.\u201d<\/p>\n\n\n\n<p>Altitude had specific requirements for its surveillance technology and the Sapphire team customized an easy-to-use system that met each of the store\u2019s goals.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/hanwhavisionamerica.com\/wp-content\/uploads\/2025\/05\/interior-v1.jpg\" alt=\"\" class=\"wp-image-83901\"\/><\/figure><\/div>\n\n\n<p>\u201cThey wanted full coverage throughout the store and all exterior areas,\u201d said Haley Glover, senior security consultant at Sapphire. \u201cIn the parking lot we used <span class=\"hwFont\">Hanwha Vision<\/span> multi-sensor cameras to capture all cars coming in and out, and then 4K cameras on the exterior walls so they can really zoom in and see what is happening. For the interior, their main request was surveillance capabilities over each point-of-sale area to view all transactions between employees and customers. There, we used 4K cameras and then fisheye models with a de-warping feature throughout the location. That creates a great solution when you have wide open areas and want to see an overall view of everything occurring in the dispensary.\u201d<\/p>\n\n\n\n<p>With the new system, staff can quickly review footage and easily identify events, helpful when resolving in-store accidents or addressing customer complaints.<\/p>\n\n\n\n<p>\u201cIf an incident occurs or a customer reaches out to us online with a complaint about something, it\u2019s easy to locate specific footage in our POS, transfer it over to the cameras and find the event very quickly,\u201d said Christian Hansen, store manager at Altitude. \u201cWe know what we&#8217;re looking for and I can do it from my phone or from my computer at home.\u201d<\/p>\n\n\n\n<p>The <span class=\"hwFont\">Hanwha Vision<\/span> cameras include built-in heat mapping, virtual line detection, and people\/vehicle counting analytics, key features the Altitude team found most exciting.<\/p>\n\n\n\n<p>\u201cHeat mapping is important for a dispensary,\u201d Glover said. \u201cIt shows you where most of the customers are going when they&#8217;re on the showroom floor, providing valuable insights about customer behavior and traffic patterns.\u201d<\/p>\n\n\n\n<div class=\"wp-article-paragraph-image-block \" >\n\t<div class=\"content-container\">\n\t\t\n\t\t<div class=\"paragraph-image-inline-block\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hanwhavision.com\/wp-content\/uploads\/2025\/06\/Analytics_heatmap-300x159-1.jpg\" alt=\"\" class=\"image-size-medium\" \/>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<p class=\"mb-0 \">Hanwha&#8217;s Wisenet WAVE VMS mobile application lets the Altitude dispensary team easily monitor and manage store security from any location.<br \/>\r\n<br \/>\r\n\u201cWe&#8217;ve had accidents reported, for example, and we&#8217;ve been able to easily communicate with people on site or view license plate information,\u201d said Hansen. \u201cIt&#8217;s all clear as day. We can see everything.\u201d<br \/>\r\n<br \/>\r\nGlover added that Altitude needed a system that could expand with them as they explore new locations and \u201cWith <span class=\"hwFont\">Hanwha Vision<\/span>\u2019s VMS and mobile app, we were able to give them the flexibility to easily view multiple locations.\u201d<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n<div class=\"wp-article-paragraph-image-block \" >\n\t<div class=\"content-container\">\n\t\t\n\t\t<div class=\"paragraph-image-inline-block reversed\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hanwhavision.com\/wp-content\/uploads\/2025\/06\/WAVE-Mobile-and-Desktop@2x-1-600x276.jpg\" alt=\"\" class=\"image-size-medium\" \/>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<p class=\"mb-0 \">The <span class=\"hwFont\">Hanwha Vision<\/span> technologies give the Altitude team the peace of mind that comes with knowing their surveillance and business needs are combined into one scalable system \u2013 keeping them ready for whatever the market\u2019s future brings.<br \/>\r\n<br \/>\r\nAccording to Gallo, <span class=\"hwFont\">Hanwha Vision<\/span> was the right fit for Altitude in every way.<br \/>\r\n<br \/>\r\n\u201cThey have day-to-day security and can also communicate that there is store-wide camera coverage that can be reviewed quickly,\u201d he said. \u201cThe employees and customers understand they are being recorded, which sends the message that maybe this isn&#8217;t the right location if you want to do something dishonest. Often I&#8217;ll look at where the industry&#8217;s going and I&#8217;ll see that <span class=\"hwFont\">Hanwha Vision<\/span> is already there trying to develop what customers need.&#8221;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Altitude, a cannabis dispensary in South Tom\u2019s River, N.J., has drawn a steady stream of customers since opening its doors in January 2025. The retailer is managing its booming business with Hanwha Vision intelligent surveillance technologies, keeping customers and employees safe while also navigating the complex landscape of the cannabis industry. Security is a critical [&hellip;]<\/p>\n","protected":false},"featured_media":1634264,"template":"","hws_case_study_cat":[350],"hws_case_study_country":[19715],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hanwhavision.com\/en\/wp-json\/wp\/v2\/hws_case_study\/1634205"}],"collection":[{"href":"https:\/\/www.hanwhavision.com\/en\/wp-json\/wp\/v2\/hws_case_study"}],"about":[{"href":"https:\/\/www.hanwhavision.com\/en\/wp-json\/wp\/v2\/types\/hws_case_study"}],"version-history":[{"count":16,"href":"https:\/\/www.hanwhavision.com\/en\/wp-json\/wp\/v2\/hws_case_study\/1634205\/revisions"}],"predecessor-version":[{"id":1634304,"href":"https:\/\/www.hanwhavision.com\/en\/wp-json\/wp\/v2\/hws_case_study\/1634205\/revisions\/1634304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hanwhavision.com\/en\/wp-json\/wp\/v2\/media\/1634264"}],"wp:attachment":[{"href":"https:\/\/www.hanwhavision.com\/en\/wp-json\/wp\/v2\/media?parent=1634205"}],"wp:term":[{"taxonomy":"hws_case_study_cat","embeddable":true,"href":"https:\/\/www.hanwhavision.com\/en\/wp-json\/wp\/v2\/hws_case_study_cat?post=1634205"},{"taxonomy":"hws_case_study_country","embeddable":true,"href":"https:\/\/www.hanwhavision.com\/en\/wp-json\/wp\/v2\/hws_case_study_country?post=1634205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}