{"id":1664751,"date":"2026-03-26T00:00:21","date_gmt":"2026-03-25T15:00:21","guid":{"rendered":"https:\/\/www.hanwhavision.com\/?post_type=hws_news_center&#038;p=1664751"},"modified":"2026-03-26T01:04:21","modified_gmt":"2026-03-25T16:04:21","slug":"now-you-see","status":"publish","type":"hws_news_center","link":"https:\/\/www.hanwhavision.com\/ar\/news-center\/1664751\/","title":{"rendered":"Now You See"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Now You See\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2zwcRHEgEUM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\"><span class=\"hwFont\">Hanwha Vision<\/span>&#8216;s new global brand campaign &#8216;Now You See&#8217;<\/figcaption><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>On a massive soundstage at the iconic Sony Pictures Studios, Amanda Seyfried\u2014an actress celebrated for her ability to convey entire worlds with a single look\u2014steps into the light. With a playful smile, she quips, \u201c<span class=\"hwFont\">Hanwha Vision<\/span>? Is this a K-pop role? Because I could totally sing today!\u201d<\/p>\n\n\n\n<p>This witty, high-energy moment sets the stage for &#8216;Now You See,&#8217; <span class=\"hwFont\">Hanwha Vision<\/span>\u2019s cinematic new global brand campaign. Directed by Michael Gracey (The Greatest Showman), the campaign moves away from traditional security commercials. Instead of focusing on hardware, it takes the form of Amanda\u2019s actual screen test to become the face of <span class=\"hwFont\">Hanwha Vision<\/span>, showing how advanced technology, when blended with human inspiration, transforms the way we see the world.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">Discovering Invisible Value<\/mark><\/h3>\n\n\n\n<p>The campaign slogan, \u2018Now You See,\u2019 serves as the core message defining <span class=\"hwFont\">Hanwha Vision<\/span>\u2019s commitment to Proactive Vision Intelligence (PVI). PVI goes beyond the traditional limits of security, moving past simple recording and monitoring, to deliver real-world value by empowering better decision-making by proactively providing essential business insights through data analysis.<\/p>\n\n\n\n<p>After encountering <span class=\"hwFont\">Hanwha Vision<\/span>\u2019s technology across various vertical-themed sets, Amanda asks, \u201cWait, can it really do all this?\u201d In response, <span class=\"hwFont\">Hanwha Vision<\/span> repeatedly echoes the phrase \u201cNow You See,\u201d highlighting how PVI elevates business operations and safety by uncovering the meaningful value hidden behind the technology.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1131\" src=\"https:\/\/www.hanwhavision.com\/wp-content\/uploads\/2026\/03\/PVI_Image-2000x1131.png\" alt=\"\" class=\"wp-image-1664270\" srcset=\"https:\/\/www.hanwhavision.com\/wp-content\/uploads\/2026\/03\/PVI_Image-2000x1131.png 2000w, https:\/\/www.hanwhavision.com\/wp-content\/uploads\/2026\/03\/PVI_Image-600x339.png 600w, https:\/\/www.hanwhavision.com\/wp-content\/uploads\/2026\/03\/PVI_Image-1200x679.png 1200w, https:\/\/www.hanwhavision.com\/wp-content\/uploads\/2026\/03\/PVI_Image-768x434.png 768w, https:\/\/www.hanwhavision.com\/wp-content\/uploads\/2026\/03\/PVI_Image-1536x869.png 1536w, https:\/\/www.hanwhavision.com\/wp-content\/uploads\/2026\/03\/PVI_Image-2048x1159.png 2048w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><figcaption class=\"wp-element-caption\">Proactive Vision Intelligence (PVI) transforms security into proactive, AI-driven insights.<\/figcaption><\/figure><\/div><\/div><\/div>\n\n\n\n<ul>\n<li><strong>From Images to Information<\/strong>: In a retail setting, PVI sees more than customers; it reads heatmaps and foot traffic. When Amanda looks at the data and concludes, \u201cYou do now [need a toy department],\u201d she demonstrates how visual data becomes the definitive answer for commercial success.<\/li>\n\n\n\n<li><strong>From Monitoring to Analytics<\/strong>: Facing a wall of ATM monitors, Amanda sees the system independently flag suspicious movements. This is the power of intelligent analytics, detecting the split-second anomalies the human eye might miss, so that security professionals can focus on judgment rather than just searching.<\/li>\n\n\n\n<li><strong>From Postmortem to Prevention<\/strong>: Whether predicting traffic congestion or identifying safety hazards in a factory, the campaign illustrates a fundamental shift in the industry. Security is no longer about reacting to what happened, but instead focuses on proactively managing what could happen.<\/li>\n\n\n\n<li><strong>From Sight to Insight<\/strong>: As demonstrated by the <a href=\"https:\/\/www.hanwhavision.com\/en\/products\/peripherals\/audio-beacon\/A\/sps-a100m\/\" target=\"_blank\" rel=\"noreferrer noopener\">Audio Beacon<\/a> in the school scene, security now offers value far beyond just watching. By detecting screams or breaking glass, the technology eliminates blind spots and creates a safer environment through total situational awareness.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">Why Amanda Seyfried?<\/mark><\/h3>\n\n\n\n<p>The reason <span class=\"hwFont\">Hanwha Vision<\/span> chose Amanda Seyfried as the face of the brand is clear. Her trustworthy filmography, built across a wide range of genres, combined with her famously expressive and piercing gaze, makes her the perfect persona to represent <span class=\"hwFont\">Hanwha Vision<\/span>\u2019s technical philosophy of seeing precisely and analyzing deeply.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.hanwhavision.com\/wp-content\/uploads\/2026\/03\/Now-You-See_Evergreen-KV_Clean_Main.jpg\" alt=\"\" class=\"wp-image-1664242\" srcset=\"https:\/\/www.hanwhavision.com\/wp-content\/uploads\/2026\/03\/Now-You-See_Evergreen-KV_Clean_Main.jpg 1920w, https:\/\/www.hanwhavision.com\/wp-content\/uploads\/2026\/03\/Now-You-See_Evergreen-KV_Clean_Main-600x338.jpg 600w, https:\/\/www.hanwhavision.com\/wp-content\/uploads\/2026\/03\/Now-You-See_Evergreen-KV_Clean_Main-1200x675.jpg 1200w, https:\/\/www.hanwhavision.com\/wp-content\/uploads\/2026\/03\/Now-You-See_Evergreen-KV_Clean_Main-768x432.jpg 768w, https:\/\/www.hanwhavision.com\/wp-content\/uploads\/2026\/03\/Now-You-See_Evergreen-KV_Clean_Main-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">Amanda Seyfried poses on set for <span class=\"hwFont\">Hanwha Vision<\/span>\u2019s new brand campaign.<\/figcaption><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In the film, Amanda participates in a screen test across several vertical-themed sets, including a retail store, city control center, school, and factory. What starts as curiosity quickly turns into a serious exploration as she sees how Hanwha Vision\u2019s solutions work in real-world scenarios.<\/p>\n\n\n\n<p>Whether she is acting as a retail manager or questioning the real-world feasibility of <span class=\"hwFont\">Hanwha Vision<\/span>\u2019s technology, this is more than just a scripted performance. By witnessing how abstract technology becomes a concrete solution, Amanda gains confidence and eventually becomes fully captivated by the new possibilities offered by Vision Intelligence. Her emotional arc\u2014moving from curiosity to wonder, and finally to deep conviction\u2014helps bridge the gap between advanced technology and the everyday user, making the benefits of vision solutions clear and relatable.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">Powering the Hollywood Set and Beyond<\/mark><\/h3>\n\n\n\n<p>The technologies featured in &#8216;Now You See&#8217; aren&#8217;t Hollywood props. They are <span class=\"hwFont\">Hanwha Vision<\/span>\u2019s solutions, fully operational in real-world environments.<\/p>\n\n\n\n<ul>\n<li><strong><a href=\"https:\/\/www.hanwhavision.com\/ar\/solutions\/retail\/\" target=\"_blank\" rel=\"noreferrer noopener\">Retail<\/a><\/strong>: Using heatmap and <a href=\"https:\/\/www.hanwhavision.com\/ar\/technology\/ai-based-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">people counting<\/a> analytics, the system precisely identifies high-traffic zones and visitor trends by hour. This functions as actionable business intelligence, leading to optimized store layouts, smarter staffing strategies, and measurable sales growth.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.hanwhavision.com\/ar\/solutions\/city-surveillance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Smart City<\/a><\/strong>: <span class=\"hwFont\">Hanwha Vision<\/span>\u2019s multi-sensor lineup, such as the <a href=\"https:\/\/www.hanwhavision.com\/en\/products\/camera\/network\/multi-sensor\/pnm-c34404rqpz\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI-based 5-channel multi-directional camera<\/a>, provides 360-degree coverage with a single device, eliminating blind spots. Built-in AI analytics quickly classify vehicle types, colors, and even pedestrian attributes, securing critical golden time during emergencies and supporting efficient city management.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.hanwhavision.com\/ar\/solutions\/finance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Finance<\/a><\/strong>: The system focuses on detecting subtle anomalies around ATMs and banking facilities. Specifically, loitering detection distinguishes between normal foot traffic and suspicious behavior. Currently, 7 of the world\u2019s top 10 banks (by number of branches) rely on Hanwha Vision solutions.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.hanwhavision.com\/ar\/solutions\/education\/\" target=\"_blank\" rel=\"noreferrer noopener\">Education<\/a><\/strong>: Customized video surveillance is provided for educational institutions, especially in privacy-sensitive areas like classrooms, locker rooms, and restrooms where cameras may be restricted. Audio Beacon intelligently detects specific sounds, such as screams or breaking glass, and analyzes the sound\u2019s direction to ensure a rapid emergency response.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.hanwhavision.com\/ar\/solutions\/general-manufacturing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Manufacturing<\/a><\/strong>: In industrial settings, safety is a matter of life and death. AI provides real-time detection of worker falls or missing PPE (Personal Protective Equipment), triggering instant alerts to rescue teams. Furthermore, integrating thermal cameras to detect early signs of fire or abnormal temperature changes forms the core infrastructure of a safe and smart factory.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Behind the Scenes of &#039;Now You See&#039;: Keeping Hollywood Safe &amp; Sound\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/w7Vl_Cdognk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Behind the Scenes of &#8216;Now You See&#8217;<\/figcaption><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The power of <span class=\"hwFont\">Hanwha Vision<\/span>\u2019s technology is even more evident in the campaign\u2019s behind-the-scenes film.<\/p>\n\n\n\n<p>During production, <span class=\"hwFont\">Hanwha Vision<\/span> transformed the entire set into an intelligent data living room, managing every moment with precision. The system\u2019s ability to spot Amanda amidst a crowded crew, while simultaneously monitoring expensive equipment to keep safety corridors clear, was a standout display of operational efficiency. Furthermore, features like <a href=\"https:\/\/www.hanwhavision.com\/ar\/technology\/ai-based-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">slip and fall detection<\/a> for crew safety and <a href=\"https:\/\/www.hanwhavision.com\/ar\/technology\/dynamic-privacy-masking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dynamic Privacy Masking (DPM)<\/a>, which automatically protects the privacy of unintended subjects, vividly demonstrated how technology can be thoughtfully designed for people.<\/p>\n\n\n\n<p>As one <span class=\"hwFont\">Hanwha Vision<\/span> staff member on-site put it, &#8220;Nothing goes missed.&#8221; While the world sees the polished final result, <span class=\"hwFont\">Hanwha Vision<\/span> is silently and reliably watching over every moment behind the scenes.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">A New Vision Intelligence Era<\/mark><\/h3>\n\n\n\n<p>As the shoot appears to wrap up, the director hints to Amanda that there is still more to show. \u201cThere\u2019s more?\u201d she asks, her eyes reflecting a mix of wonder and excitement that goes beyond mere curiosity. At that moment, the lights across the massive studio begin to rise in sequence, revealing dozens of new sets representing hospitals, airports, data centers and more. This sight, capturing every facet of our daily lives, serves as a powerful visual metaphor for the limitless scalability of <span class=\"hwFont\">Hanwha Vision<\/span>\u2019s solutions.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1081\" height=\"583\" src=\"https:\/\/www.hanwhavision.com\/wp-content\/uploads\/2026\/03\/IMG_Michael-1.png\" alt=\"\" class=\"wp-image-1664076\" style=\"object-fit:cover\" srcset=\"https:\/\/www.hanwhavision.com\/wp-content\/uploads\/2026\/03\/IMG_Michael-1.png 1081w, https:\/\/www.hanwhavision.com\/wp-content\/uploads\/2026\/03\/IMG_Michael-1-600x324.png 600w, https:\/\/www.hanwhavision.com\/wp-content\/uploads\/2026\/03\/IMG_Michael-1-768x414.png 768w\" sizes=\"(max-width: 1081px) 100vw, 1081px\" \/><figcaption class=\"wp-element-caption\">Director Michael Gracey reviews a scene on the monitor while filming the <span class=\"hwFont\">Hanwha Vision<\/span> brand campaign at Sony Pictures Studios.<\/figcaption><\/figure><\/div>\n\n\n<p>\u2018Now You See\u2019 is more than a slogan; it is a promise to eliminate blind spots and expand human potential. Just as Amanda gained conviction while exploring the sets, customers worldwide will now see a safer, more intelligent future through <span class=\"hwFont\">Hanwha Vision<\/span>\u2019s Vision Intelligence.<\/p>\n\n\n\n<p>The era of Vision Intelligence has arrived.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On a massive soundstage at the iconic Sony Pictures Studios, Amanda Seyfried\u2014an actress celebrated for her ability to convey entire worlds with a single look\u2014steps into the light. With a playful smile, she quips, \u201cHanwha Vision? Is this a K-pop role? Because I could totally sing today!\u201d This witty, high-energy moment sets the stage for [&hellip;]<\/p>\n","protected":false},"featured_media":1665124,"template":"","hws_news_center_cat":[18572,235],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hanwhavision.com\/ar\/wp-json\/wp\/v2\/hws_news_center\/1664751"}],"collection":[{"href":"https:\/\/www.hanwhavision.com\/ar\/wp-json\/wp\/v2\/hws_news_center"}],"about":[{"href":"https:\/\/www.hanwhavision.com\/ar\/wp-json\/wp\/v2\/types\/hws_news_center"}],"version-history":[{"count":7,"href":"https:\/\/www.hanwhavision.com\/ar\/wp-json\/wp\/v2\/hws_news_center\/1664751\/revisions"}],"predecessor-version":[{"id":1665276,"href":"https:\/\/www.hanwhavision.com\/ar\/wp-json\/wp\/v2\/hws_news_center\/1664751\/revisions\/1665276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hanwhavision.com\/ar\/wp-json\/wp\/v2\/media\/1665124"}],"wp:attachment":[{"href":"https:\/\/www.hanwhavision.com\/ar\/wp-json\/wp\/v2\/media?parent=1664751"}],"wp:term":[{"taxonomy":"hws_news_center_cat","embeddable":true,"href":"https:\/\/www.hanwhavision.com\/ar\/wp-json\/wp\/v2\/hws_news_center_cat?post=1664751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}